Website build • written copy
SJB & Co Chartered Accountants
Coming from an entirely red website, it was time to bring some colour to the business. The target market was established: higher income individuals (landlords), sole traders (professional/consultants) and small limited companies (professional services). The design style of the site represents growth.
The website needed to demonstrate the commitment offered by the business and detail what was on offer. It was decided that pricing would be displayed so prospective clients knew what to expect prior to booking a meeting. Add-ons are clearly displayed to help up-sell relevant services.
Building a mailing list and attracting clients
It was essential that an automated Mailchimp integration was introduced into the build to help build on the mailing list. The news section was constructed to share useful information to both existing and prospective clients. Advice was provided on social sharing via LinkedIn and the importance of an established company page.
Using testimonials calls to action effectively
It can be easy for a prospective client to become lost on a website. Clear direction is required for them to be able to navigate through the information they would like to access, with a pathway laid in front of them for reaching out to you. The SJB & Co Chartered Accountants website makes it easy for users to get to where they would like to be.