Website build • written copy
JVCA
It was clear from the beginning of the project that JVCA had a defined target audience: fast-growth technology, boutique and growing (or exiting) businesses. This focus shaped the design and flow of their website as well as the written copy. Geographically, their operations centre around Bedford and Milton Keynes.
Through explaining the benefits of Xero and how it can assist with business growth and operations, the website provides reassurance for the prospective client. An automated Mailchimp integration with Calendly booking links was included in this build. A help and support area provides useful information for users to digest.
Arrive by private jet and meet the team
We might not all be arriving in a private jet to meet our accountant, but the option is there with the nearby airfield! Below is a link to the JVCA website, it would be worth having a look at their ‘About Us’ page to explore the team profiles. On the face of it, a traditional and professional headshot – but click ‘Read about’ and discover more of who the team really are.
Who they support and how they support them
An integral part of any successful accountancy website is the ability to demonstrate areas of expertise. At the top of each audience page, six common questions have been added to immediately engage visitors. Pain points have been identified and addressed. The use of the colour scheme, reflective of the logo, has made this an engaging and informative website.