Website build • written copy
ABCounting Ltd
It was requested from the get go that the ABCounting website would be used as a point of credibility for prospective clients. The target audience was to be owner managed, service based limited companies. They will have hit the VAT threshold with several employees. The brief was to be fun, playful and professional.
A blog and automated Mailchimp integration was included in the build. A focus on the Wirral, Liverpool, Merseyside, Chester, Heswall, Hoylake, West Kirby and Neston areas was at the heart of the build and website copy. Lego imagery has been used throughout which makes this website a must-see.
Fun, playful and professional
There can be a fine line you may not want to cross when it comes to being fun while remaining professional. It was good working with Adam has he knew precisely what he wanted to achieve and how he preferred to demonstrate his service. The ABCounting website offers something a little different and is well worth a visit.
Pricing, core services and add-ons
Pricing has been broken down into three core packages on Adam’s website. This allows for prospective clients to easily identify their core needs, additional services they require and a price. The website takes them on a clear journey to help find the most appropriate solution. User experience sat at the core of the project, ensuring the site was fun and engaging.